For Dillon Latham – Simpletics Marketing Director

Simpletics built the
audience. I'll build
the growth engine.

8+ years as a Marketing Director scaling DTC and creator-led brands – paid media, retention, and brand, all under one roof. I already know this world. I've lived in it.

Let's Talk → See the Numbers

Built specifically for @dillonxlatham – not a template, not a mass send.

Why Simpletics

I already know this world.

Simpletics isn't a normal DTC brand – it's a creator-first company. The audience came before the product. The growth engine has to be built around that: affiliate and UGC on the front end, paid media that amplifies what's already working, and retention that turns first-time buyers from a 4M-follower audience into repeat customers.

That's the exact model I've spent the last several years operating inside – scaling Meta ad accounts for DTC and lead-gen brands, working alongside affiliate/UGC programs instead of against them, and building the paid + organic + retention loop that makes a founder-led brand compound instead of plateau.

Simpletics has the audience, the product, and the proof (200,000+ customers, Fortune and NY Post coverage). What it needs next is someone who can turn that into a predictable, scalable growth machine – without losing the voice that built it. That's the job I want.

01 – CREATOR-LED DTC

I understand brands that start with an audience, not a product launch – the growth playbook is different, and I've run it before.

02 – AFFILIATE + PAID, TOGETHER

Simpletics already runs a strong affiliate/UGC engine. I build paid media that reinforces it instead of competing with it for budget and attention.

03 – RETENTION, NOT JUST ACQUISITION

With a product this consumable (hair care, repeat-use), the real growth lever is LTV – email/SMS flows and retention are part of the plan from day one.

Track Record

Brands I've scaled.

A mix of verified Meta ad account data and directional estimates from accounts I've run – clearly labeled either way.

Verified account data E-Commerce – Outdoor Gear

VIAM Outdoors

30x spend scaled

Grew monthly Meta spend ~30x over five months – from $116 to $3,400+ – while ROAS held at or above 2x for four straight months. Proved the account could absorb aggressive budget increases without losing profitability.

Peak ROAS 3.39x 2–3x+ sustained Visit Store ↗

Verified account data E-Commerce – Turnaround

Anatopeak

0.19x → 1.71x

Took over an account losing money – as low as 0.19x ROAS – and rebuilt it into consistent profitability, growing monthly purchases from single digits into the 30s while cutting cost per purchase ~70%.

8 → 32 purchases/mo -70% cost/purchase Visit Store ↗

Verified account data Lead Generation – Outdoor

Marea Outdoor

19x spend scaled

Scaled monthly spend from $131 to a peak of $3,423 over four months while growing leads from 4 to 106/month – cost per lead improved as budget increased.

4 → 106 leads/mo CPL down to $23.39

Illustrative estimate E-Commerce – Apparel

Str-8 Jacket

$0 → $950/day

Launched this apparel brand from scratch and scaled it to roughly $950/day in ad spend by month five, with cost per acquisition trending down and average order value trending up as the account matures. Currently active and performing well.

CPA $34 (from $52) AOV $171 (from $148) Visit Store ↗

Illustrative estimate E-Commerce

Cinderella Solution

215x in 22 days

Took daily ad spend from $200 to $43,000 in 22 days – an aggressive, fast-scale campaign built to find and exploit a winning offer quickly – while holding roughly a 2x ROAS as budget climbed.

2x ROAS maintained $86K peak daily revenue

Illustrative estimate Services – Coaching

PT Domination

$0 → $3,000+/day

Built this account from zero – no prior ad spend, no pixel history – scaled it to $3,000/day within six months, and held that spend level (and a 4.11x average ROAS) through eleven months live.

4.11x avg ROAS ~$400K est. rev. by mo. 11

What I Bring

Full-funnel, not just media buying.

A Marketing Director role means owning the whole growth stack – here's what I actually run day to day.

Paid Media

Meta & TikTok media buying – strategy, creative testing, scaling, budget management.

Brand & Creative

Creative direction, hooks/angles, ad concepting, and keeping brand voice consistent at scale.

Organic & UGC

TikTok/organic content strategy, affiliate and UGC creator management and sourcing.

Retention

Email/SMS flows, LTV growth, and turning one-time buyers into repeat customers.

DTC Ops

Landing pages, CRO, offer design, analytics and tracking – the full Shopify + pixel stack.

About

8+ years of running growth for consumer brands.

I'm Trevor – I've spent the last 8+ years as a Marketing Director for consumer brands, running paid media, brand/creative strategy, organic and affiliate growth, and retention as one connected system rather than separate departments.

That's spanned outdoor gear, apparel, e-commerce turnarounds, lead generation, and coaching/services – different products, same core job: take a brand with real potential and build the system that scales it without breaking it.

I don't think a brand like Simpletics needs a media buyer or a brand marketer – it needs someone who can hold the whole growth stack at once, protect what already works (the creator-first model, the affiliate engine), and build the paid and retention layers that turn it into a durable, compounding business.

That's what I want to build for Simpletics.

Simpletics built theaudience. I'll buildthe growth engine.